Fiat goes online with 500 by Gucci

THIS IS the Fiat 500 by Gucci which is available, initially, only to buy online; it’ll set you back from £14,565 for the 1.2 version, rising to £15,765 for the TwinAir model, writes Jim McGill.

The fully automated on-line sales scheme allows customers to configure a 500byGucci — modelled here by Natasha Poly — pay a deposit, order it directly from the factory, track the car’s progress, make a final payment and even arrange special delivery of the car to their home.

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