Advertising & Sponsorship

The fast moving World of motorsport is the ideal way to advertise your business to huge audiences. With over 200,000 visitors per year, Knockhill Racing Circuit can place your brand in front of captive audiences via trackside signage, corner naming and events sponsorship.

Corner Naming Rights

The name of a corner at a racetrack can pass into folklore! Au Rouge at Spa, Casino Square in Monte Carlo and “Your Company” Hairpin at Knockhill.

The corporate naming of a corner can provide immeasurable exposure to visitors, via media coverage and through numerous books, publications and websites worldwide that feature the famous layout of Knockhill.

Corner Naming Costs

Corner Naming Rights (min 2 years) £10K
15 trackside branding signs £10K
Both naming & branding options £20K for 2 yrs
Knockhill Circuit Map

Major Event Sponsoring

Sponsoring one of Knockhill's flagship events can bring incredible exposure to your brand.

Sponsorship Opportunities

The British Superbike Championship and the MSA British Touring Car Championships are among the most popular racing series within the UK.

Race weekends regularly attract 10K+ visitors whist almost 2.5 million viewers tune in to watch their favourite racers on TV. Check out our event pricing structure below and look through the "package benefits" for an indication on how your brand can benefit from Corporate Event Sponsorship at Knockhill.

Sponsor Package

British Superbike Championships £10K
British Touring Car Championships £10K
Both Superbike & Touring Car Events £15K

Sponsorship Benefits

  • Sponsor naming rights as "Your Company" Raceday
  • VIP parking (1 pass per 4 guests)
  • Company flags flying at predominant sites
  • Souvenir Programme double page advert
  • Full PR & post event promotion in all Knockhill advertising and promotions.
  • 2.5 million TV viewers (ITV for Touring Cars, Eurosport for Superbikes)
  • 300 entrance tickets for distribution (value 7.5K
  • 30 banner sites trackside and on site in prominent positions(value immeasurable)
  • Commentator interviews
  • Souvenir Programme front cover
  • Permission for leafleting and datacapture
  • There is also the opportunity for one of your guests to wave the chequered flag on the day (ask for details)

Track Signage

Trackside signage offers brands a perfect vessel to promote their products to our motorsport based audience.

This highly visible platform will showcase your products or services through a multitute of methods: Knockhill Event Visitors (Circa 200,000 per annum), TV Exposure (ITV, Eurosport, Motors) and through the countless photos, videos and social media posts that contain action at Knockhill every year!

Trackside Signage Information:

Size Hairpin Main Straight / Turn 1 Scotsman/Chicane/Clarks
6m wide x 1m high £600 £400 £200
12m wide x 1m high £900 £600 £300

Trackside Billboards:

Size Location Cost
8m wide x 3m high Hairpin £2000
7 wide x 3m high Hairpin £1500
6 wide x 3m high Hairpin £1400
2 wide x 3m high Hairpin £1200

All prices are exclusive of sign production


Other Opportunities:

There are a number of other buildings and locations that can be used for branding opportunities. These include the Knockhill Pit Wall (both sides - 320m total), branding of Knockhill Marshals's Cabins (x10) and the Knockhill Race Control building (facia 50m x 1m) which overlooks the pit lane. Contact our team to discuss your advertising requirements.

Trade Sites

With over 200,000 motor sport fans visiting Knockhill every year, the Home of Scottish Motor Racing is the ultimate venue for trading and promotional activity.

An action-packed events calendar draws spectators from all around the UK, providing you with a dynamic captive audience with which to drive your business forward. By booking an Official Knockhill Trade and Promotional Stand you'll receive a great location, in an area of high footfall that will give you an opportunity to showcase your products to the masses.

Trackside Sites:

Event 5m x 5m 10m x 5m 10m x 10m
British Superbikes £650 £995 £1850
British Touring Cars £450 £675 £1350
National Racing Events £50 £100 £150
Hot Hatch Events £50 £100 £150
Stock Car Events £50 £100 £150

Larger Trade Sites are available on request, please contact our Team

Current Partners

Knockhill are delighted to have Honda UK on board as our Official Vehicle Supplier. Honda UK provide Knockhill with a number of Honda Civic Type Rs which we use for our Driving Experiences and Corporate Events. The 1000s of people that come to participate in our Driving Experience or Corporate Events each year, will at some point, have a session behind the wheel of a stunning Civic Type R, supplied by Honda UK. Make sure you check out all the latest offers on the Honda brand, courtesy of Honda UK via their official website.

Visit Honda UK Website.

Honda Civic Type-R

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